Professional coaching with Shannon Small

I am passionate about the power of people to transform their own lives as well as their organizations while making a positive impact on the world. I enjoy partnering with both individuals and leadership teams to help them be more effective.  My style balances my compassion and humor with a commitment to excellence.


A great coach is a partner who will help you achieve your dreams.  This happens by asking the right questions, holding you accountable and pushing you further than you would push yourself.  I bring to my clients a combination of coaching skills and my experiences in the business world and on the sports field.  I share my experience as a seasoned business professional and combine it with the dedication and discipline I developed as collegiate All-American student and athlete and NCAA Woman of the Year, and the resilience of being a breast cancer survivor committed to living fully.


I have been coaching full-time for more than a decade. I specialize in Executive Leadership Development, Leadership Team Development, and Career Transition Coaching. I have worked with large global firms in High Technology, Financial Services, Consumer Products, Biotechnology, Professional Services and the Non-Profit sector, as well as start-up companies ranging in size from 30-1000+. I have also led workshops for top business students across the country with audiences ranging from 50 to 600.




    Google • Apple • Hewlett-Packard

    Adobe • Oracle • McKinsey & Company Bain & Company • Genentech • PG & E eBay • PayPal • SAP • Success Factors

     Blurb Tea Collection • Kenshoo • nerdwallet • Fitbit

    TigerText • Insidetrack




    M.B.A., Strategy and Leadership,

    Yale University School of Management


    B.S., cum laude,

    Education and Social Policy,

    Northwestern University

    Coaching Credentials


    PCC, Professional Coaching Course,

    New Ventures West


    PCC, Professional Certified Coach,

    International Coaching Federation


    Immunity To Change™, Minds at Work, Coaching Certification Program

    Assessment Certifications


    Discovery Insights Profile™

    Hogan Assessment ™


    Austin, TX ;

    San Francisco Bay Area